CONCEPTUAL PRODUCT SHOOT
Phool- Floral Gift Box - Natural incense collection
CONCEPT NOTE
Phool.co combines the minimalist suave with the contemporary chic. All brand graphic laterals are illustration dense but with simplistic undertones, celebrating the conflicts and contrasts in design. This contrast is evident in how the brand uses its minimal brand logo on its illustration-heavy packaging.
Gond Art celebrates this same contrast with bright hues on tepid backgrounds, uses unique patterns dots, and lines, and integrates surrealism with the daily natural. Its inspirations from nature are also what ties it seamlessly with the brand propositions of naturally-sourced materials and sustainability - by Phool.co.
Both the art-form and the brand are community-first - prioritizing human relationships with nature. While Phool.co invests in women flowercyclers and organically sourced materials, the artisans of the Gond tribe in Madhya Pradesh use naturally sourced pigments to produce images that talk about man’s relationship with nature, and brilliantly employ modern means to evoke the pre-modern psyche.
MOOD BOARD
FRAMES
Product styling / Art Direction: Shrabanti Ghosh
Photographer: Amisha Kanjilal
